Matts Beer Musings
The great thing about running an independent, owner-operated business is having the flexibility to experiment and create. While mindful of the financial success of the business and its products, I am not a slave to corporate profit models.
For example, a few years ago I became fascinated with Belgian ales and their unique brewing process and wide range of flavors. So I built a Belgian-style cellar at the pub, purchased oak wine barrels, champagne bottles, and a champagne corker, and spent a couple years creating a line of hand-bottled Belgian ales. It has been a rewarding labor of love which has allowed me to create something special for my adventurous, beer-loving customers (and myself!) even if it doesn't contribute much of anything to the bottom line.
As local business owners we are involved in our communities as well as the day-to-day operation of our businesses, so we understand instinctively that our true bottom line cannot be measured by profit margins alone.
I believe that while all great beers are more than just the sum of their parts, even the best beers are only as good as the ingredients that go into them. That is why we use imported Belgian candy sugar in our Dubbel and Tripel, and imported German Tettnang hops in our Pilsner.
I hope you'll enjoy drinking my beer as much as I enjoy making it!
--Matt Greff
For example, a few years ago I became fascinated with Belgian ales and their unique brewing process and wide range of flavors. So I built a Belgian-style cellar at the pub, purchased oak wine barrels, champagne bottles, and a champagne corker, and spent a couple years creating a line of hand-bottled Belgian ales. It has been a rewarding labor of love which has allowed me to create something special for my adventurous, beer-loving customers (and myself!) even if it doesn't contribute much of anything to the bottom line.
As local business owners we are involved in our communities as well as the day-to-day operation of our businesses, so we understand instinctively that our true bottom line cannot be measured by profit margins alone.
I believe that while all great beers are more than just the sum of their parts, even the best beers are only as good as the ingredients that go into them. That is why we use imported Belgian candy sugar in our Dubbel and Tripel, and imported German Tettnang hops in our Pilsner.
I hope you'll enjoy drinking my beer as much as I enjoy making it!
--Matt Greff
